Buick is a division of the American automobile manufacturer General Motors. Started by automotive pioneer David Dunbar Buick, it absolutely was among the very first American marques of automobiles, and was the company that established General Motors in 1908. Ahead of the establishment of General Motors, GM founder William C. Durant had served as Buick’s general manager and major investor. For much of its existence in the North American market, Buick has been marketed as reduced automobile brand, selling luxury vehicles positioned above GM’s mainstream brands, while below the flagship luxury Cadillac division. As well as wealthier buyers, Buick has also had a standing of attracting older buyers. In 2017, Buick sold more than 1.4 million vehicles worldwide, an archive for the brand. The key market is now China, where 80% of Buick-branded automobiles are sold. Buicks are also sold in the United States, Canada, and Mexico.
Buick is one of many oldest automobile brands in the world and Buick Electra E5 the oldest in the United States. The very first two Buick automobiles were produced in 1899 and 1900 at the “Buick Auto-Vim and Power Company” by chief-engineer Walter Marr, but company owner David Dunbar Buick was reluctant to start making automobiles, being satisfied with stationary and marine engine production, so Marr left Buick in 1901 to found his own automobile company under their own name. His replacement was Eugene Richard, who requested a patent in 1902 for Marr’s valve-in-head (overhead valve) engine, which patent, number 771,095, was awarded to Richard in the name of Buick in 1904.
The Buick Trishield is rooted in the ancestral coat of arms of the automaker’s founder, David Dunbar Buick. That crest was a red shield with a checkered silver and azure diagonal line from the top of left to lower right, a stag above, and a punctured cross below. The division adopted this on its radiator grilles in 1937. In 1960, the logo underwent a significant overhaul. Its single shield was replaced by way of a trio in red, white, and blue—denoting the LeSabre, Invicta, and 2024 Electra E5 then in the Buick lineup. It absolutely was supplanted by the Buick Hawk in the 1970s, nevertheless the trishield reemerged in the 1980s, 2024 Buick Electra E5 simplified, but using its same patriotic colors. The Trishield with red, white, and blue features, was simplified in 2005, but the colors have returned representing the present trio of vehicles in the Buick marque for 2024 Electra E5 sedans and crossovers. However, the Trishield enjoys its much more distilled and emboldened tri-color form.
For quite some time, Buick was a substitute for Chevrolet in automobile racing. No earlier compared to 1960s, Buick was a competitor in the Indianapolis 500, and also participated in the Grand National stock car racing series using its Regal and later the Gran Sport. The golden age of Buick in motorsport, however, was early to late 1980s. General Motors entered the Regal, particularly the Grand National model, in the NASCAR Cup Series alongside the Oldsmobile Cutlass. Buick was also a major powerplant in the IndyCar Series and IMSA GT Series (particularly in the IMSA GTP class) for many years. The 1990s, however, became the end of Buick’s reign in motorsports, as GM replaced it for several years with Oldsmobile before phasing out that marque in 2004. Oldsmobile will be replaced by Pontiac until its demise in 2009, being replaced by Chevrolet. Buicks were also entered in the Trans Am Series in the 1980s and 1990s using aftermarket V8 engines.
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